Buck Flashpoint

Package Design

There is currently a strong disconnect between the Buck Knife company web and promotion branding and their packaging, as well as a disconnect between what a consumer receives on the shelf vs. what one receives when purchased online.

My Goal was to take Buck’s rustic feel into the modern age and imbue their packaging with the same distinct, aged-well, aesthetic as the rest of their branding. At the same time I wanted to give the actual box it came in a more ritualistic, engaging, and sheath-like experience that a high quality product with a forever guarantee deserves.

This project included brand and packaging analysis, competitive benchmarking, persona creation for target consumer, package design, and prototype creation.



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