Madness Mountains

Location Based Poster Desgin

As part of an assignment we were asked to pick a location, real or fictional, and create a logo and a poster application of said logo. I chose The Mountains of Madness, a fictional city from the short story of the same name by H.P. Lovecraft, considered one of the most influential horror writers of the 20th century. The Mountains of Madness is an area in Antarctica discovered by scientists containing an abandoned city of monolithic proportions that once contained a horrifying and oppressive alien race which ruled before man.

I wanted both the logo and the poster to seem monolithic, bold, and oppressive with constructivist elements. The poster design contains a text samples from the book as a basis for an inspirational propaganda poster that would have been used in the city as it fell into decay.

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