Puffs Halloween

Season Design Concept

Interbrand assigned a hypothetical brief where the design intern is asked to create a Halloween style guide for a company they designate that can be applied to packaging. We were asked to target the mother figure and the nostalgia that Halloween brings as she thinks of her children and her own childhood.

Using the final style guide were then directed to apply the style guide to packaging using puffs’s tissue boxes as a guide. These are two box concepts, of four total designs, which were then rendered for presentation.

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